Kumar Asthana, P. 2022. An Analytical Study of Generative AI in Optimizing Automated Customer Support Chatbots: Reducing Resolution Time and Enhancing Customer Satisfaction in Retail Banking. International Journal on Recent and Innovation Trends in Computing and Communication. 10, 6 (Jun. 2022), 114–120. DOI:https://doi.org/10.17762/ijritcc.v10i6.11171.