SHUWU, Y. . An Empirical Analysis of Brand Loyalty and Marketing Strategies in the FMCG Sector of China. International Journal on Recent and Innovation Trends in Computing and Communication, [S. l.], v. 11, n. 11, p. 1039–1045, 2024. DOI: 10.17762/ijritcc.v11i11.10583. Disponível em: https://mail.ijritcc.org/index.php/ijritcc/article/view/10583. Acesso em: 12 sep. 2025.