Ethan Valentine, Chiahui Yen, Ming-Chang Chiang,. “Innovative Approaches: Leveraging Neuroscience Technologies for Understanding of Consumer Behavior in E-Commerce”. International Journal on Recent and Innovation Trends in Computing and Communication 11, no. 9 (April 6, 2024): 5370–5373. Accessed September 12, 2025. https://mail.ijritcc.org/index.php/ijritcc/article/view/10537.